I plan the architecture, fix the technical SEO, and write the content that gets sites found — for agency clients and a growing stable of my own web properties.
"Dentistry taught me to work precisely and diagnose the actual problem. SEO turned out to need exactly that."
I trained as a dentist before moving into digital marketing, starting in social media management and moving into SEO as an SEO Executive at Gaditek (Webaffinity). Today I lead content strategy at GrowFactor, an SEO agency, where I build site architectures, run technical audits, and write the content that ties it together.
Alongside client work, I run a handful of my own web properties — a hyperlocal restaurant directory, an affiliate content site, and two editorial blogs — which keeps my SEO instincts grounded in sites I own end to end, not just advise on.
Three things I do repeatedly, well — not a long menu of vague offerings.
Site structures and content roadmaps built around how people actually search — not just a list of blog ideas.
The unglamorous fixes that decide whether the content above ever gets seen.
From Elementor builds to the finished, publish-ready copy that fills them.
"I don't treat SEO as guesswork. Every recommendation traces back to something measurable — a redirect that was broken, a page structure that didn't match search intent, a gap between what a site says and what it can actually prove. Precision first, then the content that carries it."
The odd dispatch on what's working across the sites I run and build — no fixed schedule, no filler.